Sellers have always needed to get as many people to see their properties as possible.
More than 90% of buyers start their searches on-line... before they talk to a Realtor. Your home must compete on a SCREEN!
And buyers keep researching, even after they find and like your home: they research comparables, new listings, failed sales... and how much you paid for your home, when.
You need an Advisor to help you with the new level of sophistication among buyers.
The internet changed the game.
As a seller you face trade-offs, each of which has a cost and consequence. Your PPLA strategist is uniquely qualified to evaluate them with you.